Brad Anderson, co-president of the Host agency America’s Vacation Center/American Express spoke this past weekend at the 24th Annual Travel Trade Leisure Travel Conference in Ft. Lauderdale.
While some of what he said, putting banner ads out there, keyword stuffing your site and sending e-blasts was old school, he did say something really smart.
Outsource your travel website marketing. If you try and do it yourself, you’re going to have a huge learning curve, which is time and money away from your own business. You don’t try and practice law or medicine or accounting, do you?
Let me rephrase: If, as travel professionals, the message to the traveling public is that without a travel agent they are on their own, then I, as a travel marketer respectfully submit that without a professional website design and marketing plan, your poor little website business is, too.
Which is why Brad Anderson is a smart dude.
