Back to the good stuff. The stuff I do well. The stuff that I like to do. Breaking sites down, moving words around, thinking like “the peoples” do for a while, and then switching over and thinking like computers do. Using both the left and the right sides.

I suppose the mission statement would be something like this: “creatively connecting the online world of travel with offline needs of vacationers”

The right-brained wordsmith in me wants to add more adjectives, more prose. The left-brained editor in me says, “Yup. that’s it. Good Job. Succinct; to the point”.

Shouldn’t I explain the “creatively connecting part”? my right side counters? “Explain that means blogs, podcasts, keyword research, market analysis, organic keyword density, tracking software, conversion goals and centric sites?”

“Nope”, says lefty, that’ll come later when they read this mess of words and decide they need you to do that hoodoo that you do, so well.