While some of what he said, putting banner ads out there, keyword stuffing your site and sending e-blasts was old school, he did say something really smart.

Outsource your travel website marketing. If you try and do it yourself, you’re going to have a huge learning curve, which is time and money away from your own business. You don’t try and practice law or medicine or accounting, do you?

Let me rephrase: If, as travel professionals, the message to the traveling public is that without a travel agent they are on their own, then I, as a travel marketer respectfully submit that without a professional website design and marketing plan, your poor little website business is, too.

Which is why Brad Anderson is a smart dude.

I suppose the mission statement would be something like this: “creatively connecting the online world of travel with offline needs of vacationers”

The right-brained wordsmith in me wants to add more adjectives, more prose. The left-brained editor in me says, “Yup. that’s it. Good Job. Succinct; to the point”.

Shouldn’t I explain the “creatively connecting part”? my right side counters? “Explain that means blogs, podcasts, keyword research, market analysis, organic keyword density, tracking software, conversion goals and centric sites?”

“Nope”, says lefty, that’ll come later when they read this mess of words and decide they need you to do that hoodoo that you do, so well.