New Project Launch: Wp-TravelDesign.com
WP-TravelDesign.com – dedicated to the design, customization and hosting of travel related websites for travel agencies, bloggers, writers, magazines and suppliers. Customized theme, with more than 22 plugins to manage the sales pipeline from start to finish. Features include: Customized Quote Form, which passes a “task” to Remember the Milk and customer contact information to Highrise automatically Customized newsletter manager plugin Advertising manager Theme repository Plugin Reviews More than 65 hours of coding and design, also integrating a twitter...
Read MoreCard Mills, MLM’s and Link Bait
I receive a lot of press releases. Since I do PR for a number of agencies, I like to see what is out there and how things are spun. I like reading them, actually. I can take them “to go” on my Palm and, despite looking like a complete moron when laughing out loud, they can be quite entertaining. One of the things I look for are headlines that “link bait” – that is, a controversial headline or sound bite that is designed to get people clicking. Most of the time link bait is all hype and no substance, really by design. Sometimes, it is not. Today came this little jewel: “Cruise Travelers Are Now Receiving Commission Checks of Up to 15% When Booking Directly With the Cruise Lines” That one screamed, “click me!”...
Read More404 – PAGE NOT FOUND
404 – PAGE NOT FOUND What’s so special about this site? I got to it via a sponsored Google Ad, looking for “luxury cruises” – which means that this site just paid $2 for me to hit a dead page. Marketing is not “set it and forget it” like the Showtime Rotisserie Grill. You’ve got to watch your PPC ads every single day.
Read MoreTravel Marketing 2.0
Time was, travel website marketing, let’s call it 1.0, was all about keyword stuffing – that is – sticking a bunch of keywords into a page to trick the search engines into really thinking that your website knew what it was talking about. You’d bring people to you site which was loaded with the logos of vendors and suppliers and travelers would have to sift, search and self-serve to figure out what kind of trip they were looking for. Don’t get me started on Titanic music in the background – is that really an incentive for someone to BUY a CRUISE??? I’ve looked at thousands, literally, maybe even tens of thousands of travel websites and that’s the worst. You know who you are, and you still owe me some money, by the...
Read MoreSometimes You Give It Away
Sometimes you get stuff for free at garage sales. There’s usually a box there with stuff that you, the seller, just can’t bring yourself to charge for. That’s OK – but be sure that you don’t throw a Van Gogh or Renior in there thinking that Aunt June painted it when she was “resting” in her “special place up North” – ya know what I mean? Be sure you know the value of things. Which brings me to another point – why are all the good artists really crazy? I went to the beach this morning to meditate. We’ve got this awful Red Tide thing happening here lately. Its an algae that sticks to the top of the water and kills fish. The stench was killer, so I drove up to Port A for some Cotter Street...
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