Skywriting is Not Good Social Marketing – Knock it Off.

Image via Wikipedia A local church here in town is having a huge promotional event this weekend, and is giving away millions of dollars of stuff to lure draw people in this Easter weekend. I have strong feelings about the subject and despite those strong feelings I’ve tried to live and let live, so to speak. I get the premise, but I think it’s misguided and sends the total wrong message that pandering to people’s base need to covet things is a good marketing hook. But I digress. I really don’t want to hate on the church so let’s just set those aside for a moment and stay on topic. Which is this: Social Marketing is just that. Social. It’s not you with a bullhorn blasting me from no less than 5 accounts on Facebook and a...

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