Card Mills, MLM’s and Link Bait
I receive a lot of press releases. Since I do PR for a number of agencies, I like to see what is out there and how things are spun. I like reading them, actually. I can take them “to go” on my Palm and, despite looking like a complete moron when laughing out loud, they can be quite entertaining. One of the things I look for are headlines that “link bait” – that is, a controversial headline or sound bite that is designed to get people clicking. Most of the time link bait is all hype and no substance, really by design. Sometimes, it is not. Today came this little jewel: “Cruise Travelers Are Now Receiving Commission Checks of Up to 15% When Booking Directly With the Cruise Lines” That one screamed, “click me!”...
Read MoreArrowhead Fires
I’ve been asked a lot if we were affected by the fires in Lake Arrowhead. The answer is yes, but not as much as others. My Grandma passed away at home in Arrowhead on the 17th. The next few days were a blur, but the fires started on Monday morning. Our old house on Amador Lane above the golf course was burned to the ground. It was essentially ground zero for one of the fires. I stayed in Grandma’s house, on the other side of the lake, despite the mandatory evacuation order. I made sure to stay off the roads, deferring to the emergency personnel, I had plenty of supplies and kept the house hosed down. Since we had just worked 7 months to completely reconstruct it after the “Great Christmas Flood of 2006″ I wasn’t going to let it go...
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