Travel Marketing 2.0

Time was, travel website marketing, let’s call it 1.0, was all about keyword stuffing – that is – sticking a bunch of keywords into a page to trick the search engines into really thinking that your website knew what it was talking about. You’d bring people to you site which was loaded with the logos of vendors and suppliers and travelers would have to sift, search and self-serve to figure out what kind of trip they were looking for. Don’t get me started on Titanic music in the background – is that really an incentive for someone to BUY a CRUISE??? I’ve looked at thousands, literally, maybe even tens of thousands of travel websites and that’s the worst. You know who you are, and you still owe me some money, by the...

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